Senior Communications Manager - Commercial

• Working with the Head of Public Relations and wider Communications and Commercial Team, be responsible for the day-to-day narrative and publicising of the ongoing story of the EFL, its Member Clubs and the Football Club charities by securing coverage across football and non-football broadcast, digital and print media (regionally, nationally and internationally)
• Play an instrumental role in developing and managing the League's relationship with broadcast partners, both domestically and internationally 
• Maintain a strong focus on the commercial side of the organisation by supporting all PR, media and communications activity
• Take the lead on developing and delivering PR and Commercial partner activations and communications in conjunction with colleagues from the Commercial Team, partners and their agencies 
• Support the Commercial Team in respect of PR and communications for fan engagement and marketing initiatives such as Fantasy EFL 
• Collaborating with external agencies (communications, PR and talent based), writing briefs and roving support as appropriate
•  Contribute to the internal communications action plan to make sure all departments are updated on commercial activity
• Liaise with, and be present to, all member Clubs to make sure that they are fully briefed on all commercial and campaign activity
• Identify targets and objectives for news and sport coverage in regional, national and international media making sure that this coverage is monitored
• Develop and deliver comprehensive reports that include key metrics and campaign results
• Build, develop and maintain effective working relationships with journalists at all levels, including those outside of the football and sporting environment
• Effectively communicate and manage stakeholders in respect of the EFL’s Commercial activity
• Offer support and development to members of the Communications Team, Commercial Team and wider EFL for all matters within your expertise and relating to communications from a commercial perspective
• Develop and plan the public relations communication strategy for partner events that showcase the EFL in a positive manner to fans and commercial partners

• Able to facilitate and lead meetings with high profile stakeholders, internally and externally
• Infectious enthusiasm and creativity – bringing new ideas to the table
• A natural problem solver, who is able to think strategically and with foresight
• Willingness to work occasional evenings and weekends
• Lead by example by contributing to promoting the principles of the EFL:

1. Everybody Working Together - We are one team supporting each other and collaborating on our shared goals
2. Fairness & Equality - Being consistent and inclusive for everyone - showing respect
3. Listening & Learning - Communicating with trust and honesty - growing as individuals and enabling others to do so too

The Communications team is responsible for enhancing and protecting the EFL's reputation and managing the relationships with Clubs, Supporters and policy makers alike, to help keep the EFL's competitions in the public eye.