Company Name:
West Bromwich Albion
Location:
West Bromwich
Vacancy Type:
Permanent
Position:
Club
Salary Details:
45000
Advertising End Date:
30 Aug 2026

About The Role

Summary of vacancy
This is an exciting prospect to lead an area of growing strategic importance within professional football. With supporter engagement becoming an increasingly significant focus of football governance and regulation, the role offers the opportunity to shape how the Club listens to, engages with and represents the interests of its supporters at every level of the organisation.

About The Candidate

The Head of Fan Engagement will lead the Club's supporter engagement strategy, ensuring compliance with relevant football regulations and best practice, while fostering positive, constructive and transparent relationships between the Club and its supporters. The Head of Fan Engagement will provide strategic advice and insight to the Executive Leadership Team and, where appropriate, the Board on supporter matters.
 
Essential Criteria
  • Proven experience in supporter engagement, stakeholder engagement, customer experience, communications, public affairs, football operations or a comparable stakeholder-facing role.
  • Experience working within professional football, sport, membership organisations or supporter-facing environments.
  • Experience of developing and delivering engagement strategies, consultation programmes or stakeholder engagement plans.
  • Experience of influencing senior stakeholders and presenting recommendations to leadership teams.
  • Strong understanding of supporter culture and the role supporters play within professional football.
  • Good understanding of the football regulatory environment, including supporter engagement requirements and emerging developments relating to the Independent Football Regulator (IFR).
  • Excellent communication, relationship management and stakeholder engagement skills, with the ability to build trust and credibility with diverse audiences.
  • Experience of managing sensitive, complex or high-profile issues, complaints or disputes with professionalism, diplomacy and sound judgement.
  • Strong analytical, organisational and reporting skills, with the ability to identify trends and translate insight into practical recommendations.
  • Ability to work effectively under pressure and manage competing priorities in a fast-paced environment.
  • Demonstrable commitment to Equality, Diversity and Inclusion, safeguarding and supporter welfare.
  • Willingness and flexibility to work evenings, weekends, matchdays and occasional away fixtures as required.
  • Full UK driving licence.
  • Right to work in the UK
 

About The Club

Equality and Diversity

West Bromwich Albion FC is an equal opportunities employer and is committed to provide equality and fairness for all employees and opposes all forms of unlawful and unfair discrimination and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity. 

Safer Recruitment

West Bromwich Albion is committed to safeguarding and promoting the welfare of children, young people and adults at risk, therefore expects all staff and volunteers to share this commitment.

WBA’s Safeguarding, Equality and Whistleblowing policies can be accessed here https://www.wba.co.uk/club/about-us/club-policies 

It is unlawful for the Club to employ anyone who is involved with regulated activity who is barred from doing so and we will carry out rigorous pre-employment checks and screening.

An Enhanced DBS, References, Qualifications, Proof of Identity and Right Work in the UK checks will be required and carried out for this post.


 
 

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