Who we are
Cambridge United is a community focused football club woven into the fabric of a world-renowned city admired for its education, research, and technology.
Cambridge United aspire to compete at the highest levels of English Football whilst operating a sustainable football club embedded within the heart of its community.
As a Club we have three main objectives which we aspire to achieve:
Creating Memories
We are a modern progressive community focused club run sustainably to create memorable moments on and off the pitch, which help engage and excite current and future generations.
Driving Standards
Through constant self-reflection and education, we seek to evolve both on and off the pitch, with a clear focus on raising our standards and levels of performance.
Improving Lives & Communities
With our players, staff, and fans at the heart of the Club, we seek to construct and enhance relationships between communities and use the power of sport to change lives.
The Mission
Cambridge United aspires to compete at the highest level of the English Football League, whilst operating a financially sustainable football club embedded within the heart of its community. We are custodians with
a collective responsibility to protect and enhance the Club for future generations.
The Vision
Creating memories
We engage current and future generations of supporters by creating memorable moments.
Driving standards & performance
We will evolve by driving standards and performance through self- reflection and education.
Enhancing lives
We are an inclusive Club that is United in Endeavour to enhance lives through the power of sport.
The Values
We engage positive and inspiring characters who are committed to serving and strengthening our community, by adopting our three key values.
Teamwork
We achieve more through working together than alone and are United in Endeavour.
Hard work
We are committed to learning and working towards our pursuit of excellence in everything we do.
Humility
We will celebrate each other’s successes and recognise that no individual is greater than the collective.