Social Media Lead

• Proven experience in executing social media output within football, sport, or entertainment.
• Skilled in video production, editing, and platform-specific storytelling.
• Ability to be creative in finding ways to engage the fan community through creation of a unique, funny, passionate and honest tone of voice.
• Strong understanding of TikTok videos, Instagram reels and YouTube shorts – including how to leverage native tools, tap into trends, and leverage platform insights to further storytelling capabilities.

We’re looking for a creative, curious and collaborative individual who thrives in fast-paced, high-access environments and brings energy, initiative, and emotional intelligence to every moment. The successful candidate will lead day-to-day social media output, working closely with the content team to maximise distribution across YouTube, Instagram, TikTok, Facebook and X. There may also be opportunities to launch on other channels over time.

You’ll be hands-on, highly adaptable and comfortable capturing content in dressing rooms, on the training ground, and during live matchday action, while staying attuned to the tone and timing that make great social storytelling. Creative thinking around ways to elevate club content for social channels is a must. The Club is producing a groundbreaking real-time docuseries This Is Salford. You will play a crucial role in extending the distribution of this in a way that helps drive fan engagement, supports commercial activity and tells the stories running through the heartbeat of the club.

You’ll think strategically and act swiftly, with a sharp eye for elevating content and an excellent understanding of how social media drives fan engagement, brand visibility, and commercial impact.

Working closely with colleagues across content, marketing, football and commercial teams, you’ll approach every challenge with a solutions-focused mindset and a commitment to continuous improvement.

Success in this role means showing up with creativity, consistency, and care by delivering high-quality output, growing our digital community, and helping Salford City FC stand out as one of the most open and innovative clubs in the game. This includes rapid growth in followers, subscribers, and engagement as well as seamlessly integrating commercial campaigns into social media.

This role requires a degree of flexibility, with evening and weekend work expected to support matchdays and content production. We’re looking for someone who’s comfortable adapting to the rhythm of the football calendar and thrives in dynamic environments. Your commitment to delivering exceptional online experiences will sometimes extend beyond standard office hours, and we’ll ensure you’re supported to do so in a way that’s balanced and rewarding.

You’ll need a full, clean driving licence for the role and the ability to travel when needed.

The Club is fully committed to safeguarding all children, young people and adults at risk who engage in our activities.  We recognise that we have a responsibility to safeguarding the welfare of vulnerable groups and we have policies and procedures in place which all of our staff are trained in and are expected to adhere to as part of their employment. An offer of employment will be subject to receipt of satisfactory DBS check (depending on the role), satisfactory references and proof of eligibility to work in the UK.

Salford City FC  is an equal opportunities employer and we welcome applications from anyone suitably qualified. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment. We encourage applications from all candidates regardless of age, race, gender, gender identity, gender expression, religion, sexual orientation, disability, or nationality.