Head of Media & Marketing

Key Responsibilities 

• Define and deliver a commercially focused, integrated strategy across marketing, media, brand, and communications, aligned with board-level objectives
• Lead and evolve the club’s marketing and media output across all platforms, ensuring a strategic, performance-driven approach
• Own and optimise all media and communication channels to maximise audience growth, engagement, and conversion
• Grow and monetise the club’s audience, driving performance across ticketing, retail, hospitality, and partnerships, while supporting the development of new revenue opportunities
• Take ownership of the club’s CRM and digital systems, supporting implementation and leading their utilisation to deliver data-driven campaigns that drive audience growth, conversion, and lifetime value
• Track, analyse, and report on performance across all media and marketing activity
• Collaborate cross-functionally across departments to support partner activations 
• Lead and develop the media and marketing team, driving high-performance standards and fostering a culture of ambition and creativity.  

The ideal candidate will have:

• Proven experience in a senior marketing and media role, ideally within sport, media, entertainment, or a high-growth consumer-facing environment
• A track record of growing engaged audiences and delivering measurable commercial outcomes through effective marketing
• The ability to lead a team within a fast-paced environment, while collaborating effectively across departments and stakeholders
• Strong strategic capability combined with a willingness and ability to operate hands-on and deliver execution
• A deep understanding of modern consumption trends, digital platforms, and audience behaviour
• Experience working with CRM systems and data to optimise performance, and improve conversion and fan lifetime value
• A passion for football, combined with the ambition and drive to progress and make a meaningful impact within a high-growth environment

Stevenage Football Club is committed to being an equal opportunities provider.

Stevenage Football Club is an equal opportunities employer and staff will be regarded equally and will be given equal opportunities irrespective of sex, age, race, religion or belief, marriage or civil partnership, disability, sexual orientation, gender reassignment, pregnancy or maternity, ethnic or national origin.

Stevenage Football Club is committed to safeguarding the welfare of children and young people and expects all staff and volunteers to endorse this commitment.