Company Name:
EFL
Vacancy Type:
Permanent
Position:
EFL Office
Salary Details:
£37,000 - £43,000 yearly
Advertising End Date:
13 Apr 2026

About The Role

Post Title: Communications Manager - Commercial PR
Contract Type: Permanent
Workplace: London or Preston
Reporting to: Head of Public Relations
Working Pattern: M-F, 35 hours. Hybrid
 
“The EFL is about two things – great football competitions and supporting communities 365 days a year”.
 
The EFL is looking for a dynamic and creative Communications Manager with a focus on Commercial PR. The role can be based either in our London or Preston office with at least 3 days in the office.
 
More information is available in the downloadable Candidate Brief that is attached to this advert.
 
JOB PURPOSE
Reporting into the Head of Public Relations, the Communications Manager – Commercial PR will assist in the activation of the annual strategic PR plan for the EFL, specifically from a Commercial perspective, inputting into the overall Communications strategy.

KEY RESPONSIBILITIES
  • Working with the Head of Public Relations and wider Communications and Commercial Team, to be responsible for the day-to-day narrative and publicising of the ongoing story of the EFL, its Member Clubs and the Football Club charities by securing coverage across football and non-football broadcast, digital and print media (regionally, nationally and internationally)
  • Maintain a strong focus on the commercial side of the organisation by supporting all PR, media and communications activity
  • Take the lead on developing and delivering PR and Commercial partner activations and communications in conjunction with colleagues from the Commercial Team, partners and their agencies 
  • Support the Commercial Team in respect of PR and communications for fan engagement and marketing initiatives such as Fantasy EFL 
  • Collaborating with external agencies (communications, PR and talent based), writing briefs and roving support as appropriate
  • Liaise with, and be present to, all member Clubs to make sure that they are fully briefed on all commercial and campaign activity
  • Identify targets and objectives for news and sport coverage in regional, national and international media making sure that this coverage is monitored
  • Develop and deliver comprehensive reports that include key metrics and campaign results
  • Build, develop and maintain effective working relationships with journalists at all levels, including those outside of the football and sporting environment
  • Effectively communicate and manage stakeholders in respect of the EFL’s Commercial activity
  • Offer support and development to members of the Communications Team, Commercial Team and wider EFL for all matters within your expertise and relating to communications from a commercial perspective
  • Develop and plan the public relations communication strategy for partner events that showcase the EFL in a positive manner to fans and commercial partners
  • Contribute to the internal communications action plan to make sure all departments are updated on commercial activity

About The Candidate

WHO WE ARE LOOKING FOR
 
KNOWLEDGE & UNDERSTANDING
  • Commercially focused mind– ideally with some PR agency experience at a relevant level
  • Successful track record of working in a similar role at a mid to senior level in a business with multiple stakeholders
  • A strongly developed network of media contacts
  • Ideally worked within and understands the sports industry
  • Knowledge of Microsoft Office packages
  • An understanding of the EFL and its 72 member clubs and the wider Football Family
TECHNICAL SKILLS
  • Exceptional communication and presentation skills, able to communicate fluently to all levels of the business internally and externally
  • Proven competency in developing and activating communications strategies and plans
  • Able to facilitate and lead meetings with stakeholders, internally and externally
  • A track record for meeting and exceeding goals within strict timeframes in a pressurised environment
  • A degree in a relevant subject or equivalent training, qualifications or experience
ATTRIBUTES 
  • Infectious enthusiasm and creativity – bringing new ideas to the table
  • A natural problem solver, who is able to think strategically and with foresight
  • Willing to be flexible and work occasional evenings and weekends
  • Contribute to promoting equality and diversity as part of the culture of the organisation
  • Lead by example by contributing to promoting the principles of the EFL:
  1. Everybody Working Together - We are one team supporting each other and collaborating on our shared goals
  2. Fairness & Equality - Being consistent and inclusive for everyone - showing respect
  3. Listening & Learning - Communicating with trust and honesty - growing as individuals and enabling others to do so too

About The Club

INTRODUCTION TO THE EFL
The English Football League (EFL) is the highest attended football league and largest single body of professional clubs in Europe. 
 
It is responsible for administering and regulating the Sky Bet EFL, Sky Bet Play-Offs, Carabao Cup and Vertu Trophy competitions, plus youth and reserve team football.

A vital part of sporting life, both in the UK and across the globe, the EFL operates some of the world’s most competitive, popular and successful football competitions, acting as part of the fabric of life for millions of fans and families. 

EFL Clubs are truly embedded in the hearts of their 72 local communities, spanning the breadth and depth of England and Wales. Away from the match-day, Clubs and Football Club charities interact seven days a week, 365 days a year, making a positive contribution to the communities in which they serve.
 
OUR TEAM AT THE EFL
The EFL offers a unique opportunity to work with some of the biggest sporting competitions, Clubs, commercial partnerships and media in the market. We look for the best people who approach their work with energy, excellence and commitment.

Our employees are crucial to our success and Equality, Diversity and Inclusion are fundamental elements of building our team. Each of us has an array of qualifications, skills and life experiences.
 
THE COMMUNICATIONS TEAM
The Communications team is responsible for enhancing and protecting the EFL's reputation and managing the relationships with Clubs, Supporters and policy makers alike, to help keep the EFL's competitions in the public eye.
 
SAFEGUARDING
The EFL is committed to safeguarding the welfare of children and adults at risk and require all employees to share this commitment and promote the welfare of these groups.
Applicants will be asked about any previous convictions and cautions. Amendments to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (2013 and 2020) provides that when applying for certain jobs and activities, certain convictions and cautions are considered ‘protected’. This means that they do not need to be disclosed to employers, and if they are disclosed, employers cannot take them into account. Guidance about whether a conviction or caution should be disclosed can be found on the Ministry of Justice website.
 
INCLUSION
The EFL is committed to creating an inclusive and diverse environment and is proud to be an equal opportunity employer.
Applicants fulfilling the criteria will be considered in a meritocratic way and without regard to race, ethnicity, religion or belief(s), gender, gender identity or expression, sexual orientation, marital status, disability, age or with regards to pregnancy or maternity.

If you have any particular requirements in respect of the recruitment or interview process, please mention this in your application.
 
The EFL reserves the right to close this vacancy early should we receive enough applications.

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