Commercial Sales Executive in Reading - EFL (English Football League)

About The Role

We are looking for someone to join our Commercial Team to proactively sell Reading Football Club partnerships, sponsorships, advertising and increase business performance within this sector

Key Accountabilities:

To collaborate with the Head of Department to achieve sponsorship and sales objectives, aiming to significantly increase partnership income
To identify and develop leads to secure high-value sponsorship across all areas of the club, including on-kit, real estate and digital assets
To proactively source potential sponsors, qualifying prospects, and leading negotiations to successful acquisition.
To develop sponsorship proposals by collaborating with internal departments to structure proposals that meet the needs of prospective sponsors.
To support partners and the partnership activation team in partner delivery
To build and maintain long-term relationships with current and potential sponsors.
To coordinate with agencies to enhance the commercial program
To assist with hospitality sales and event sales – identify any areas to drive income in to the business working with relevant team members
To develop sales materials in collaboration with the brand team.
To improve cross-team synergies through research and analysis of targeted opportunities.
To foster a high-performance culture with other members of sales team and ensuring effective collaboration with internal teams.
To build strong external networks to promote the organisation's sponsorship opportunities and attract inbound leads.
To keep up-to-date with industry trends, emerging sponsorship categories, and relevant research.

About The Candidate

The successful candidate will be able to demonstrate the following behaviours and attitude:

Forward-thinking with the ability to generate innovative ideas.
Values collaboration and building strong relationships
Focuses on delivering high standards and taking responsibility for outcomes.
Positive outlook with problem-solving abilities.
Enthusiastic, with a strong team ethos, and able to perform under pressure.
Outgoing personality with an interest in brand marketing, and sponsorship.
Ability to work autonomously and lead projects when required

You will also possess the following skills & capabilities:

Comfortable in sales environment
Strong telephone manner, communication skills and ability to build relationships with clients and colleagues
Proficient in Microsoft Office
Self-reliant, driven, and focused on delivering results.
Willingness to travel occasionally, with weekend work required occasionally
Strong teamwork and collaboration skills.

Qualifications & Experience

Essential

Experience in a sales environment and a track record of exceeding sales targets
Previous sales experience in the UK market
Willingness to undertake Continued Professional Development organised by Reading Football Club.
Completion of Safeguarding Training.
Completion of Equality, Diversity, and Inclusion training.
Desirable
Understanding of sport, particularly football.
Experience in selling sponsorships and presenting sponsorship presentations
Proven client relationships in the Reading/Berkshire area

About The Club

Equality, Diversity and Inclusion Statement

Reading Football Club are committed to ensuring equal opportunities are given to all and welcomes applications from all areas of the community regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships

Safeguarding Statement

Reading Football Club recognises that the safety and protection of children and young people engaged in club activities must take priority over all other considerations. Due to this post being in regulated activity, the potential employee will be required to undertake a Disclosure and Barring Service check at the appropriate level. It is a criminal offence for a barred person to attempt to engage with vulnerable group. Engagement will be subject to sight of a satisfactory DBS disclosure and stringent background and reference checks

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Commercial Sales Executive

About The Role

About The Candidate

About The Club

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