Brand Executive

• To execute high-quality graphic design and motion assets that align with Reading FC’s brand guidelines and seasonal visual identity, ensuring consistency across all areas of the club.
• To support the development and application of the club’s seasonal visual style, ensuring it is consistently reflected across matchday assets, campaigns, and promotional activity.
• To act as a guardian of the Reading FC brand, maintaining high standards of visual quality, accuracy, and consistency across all outputs.
• To design and deliver creative assets across a wide range of channels, including the club website, social media platforms, email communications, out-of-home (OOH), and digital displays, producing both static and animated content as required.
• To create matchday-specific assets, including Big Screen and pitch side LED multimedia content, designed to inform, engage, and enhance the supporter experience while promoting club and partner initiatives.
• To support the creation and maintenance of email templates, including pre and post-match formats, working closely with the Media and wider Marketing team to ensure templates are fit for purpose and on brand.
• To produce bespoke creative assets to support ticketing, retail, hospitality, membership, and commercial events, ensuring design output supports engagement and revenue objectives.
• To create mock-ups, presentations, and visual materials to support sales activity, partnerships, and internal departments, translating briefs into clear, professional, and impactful design solutions.
• To collaborate closely with Marketing, Media, Fan Engagement, and Commercial teams to ensure design output is coordinated, timely, and aligned with wider club activity
• To work collaboratively with all departments to understand requirements and provide creative guidance that aligns with brand and club values.
• To manage and prioritise workload effectively, balancing multiple requests while ensuring deadlines are met and quality is maintained.
• To proactively communicate capacity, timelines, and delivery expectations, flagging potential conflicts or pressures in advance.

Qualifications/Experience

Essential

• Demonstrable professional experience in a graphic design, creative, or digital design role.
• Strong portfolio demonstrating high-quality design work across digital, print, and motion graphics.
• Proven experience using the Adobe Creative Suite at an advanced level, particularly Photoshop, Illustrator, InDesign, and After Effects.
• Experience producing assets for multiple platforms, including social media, websites and large-format digital displays.
• Experience working to brand guidelines and maintaining consistent visual standards.
• Ability to obtain and retain all required certifications
• Willingness to undertake Continued Professional Development organised by Reading Football Club.
• Completion of Safeguarding Training.
• Completion of Equality, Diversity, and Inclusion training.