Birmingham City Football Club is on the rise.
With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing it’s part in once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project.
Birmingham City Football Club is seeking an innovative and detail driven Set Piece Coach to join the Men’s First Team technical staff.
This is a specialist coaching role responsible for driving excellence in both attacking and defensive set-piece performance, contributing directly to match outcomes and the Club’s competitive ambitions.
Working closely with the First Team Manager and wider performance staff, you will lead the design, delivery and evolution of set-piece strategy, ensuring Birmingham City FC remains progressive, prepared and tactically sharp across all phases of the game.
This is a high-impact role within an elite football environment, requiring strong tactical insight, coaching presence and the ability to translate analysis into clear, effective on-pitch outcomes.
About the Role
The First Team Set Piece Coach will take ownership of all set-piece planning and delivery across the First Team programme. You will analyse upcoming opponents, develop innovative routines tailored to the squad’s strengths, and deliver high-quality coaching sessions that maximise performance in both attacking and defensive situations.
You will also play a key role on matchdays, providing real-time insight and tactical adjustments while maintaining a clear understanding of trends and developments across elite football.
Key Responsibilities
First Team Performance
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- Analyse upcoming opponents’ set-piece tendencies, identifying strengths, weaknesses and tactical opportunities
- Design and implement defensive strategies to counter opposition set-piece threats
- Deliver clear coaching around positioning, marking assignments and defensive organisation
- Study high-performing set-piece trends across domestic and international competitions
- Develop and maintain a creative database of attacking set-piece routines tailored to squad strengths
- Plan and lead specialist set-piece sessions within the weekly training schedule
- Deliver high-intensity coaching sessions with strong attention to detail and clarity
- Work closely with the First Team Manager to structure the training week and integrate set-piece work effectively
Matchday & Tactical Delivery
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- Provide leadership and tactical insight on matchdays, including pre-game preparation and in-game analysis
- Analyse opposition defensive structures in real time and recommend adjustments
- Support players individually to improve technical execution in set-piece situations
Analysis, Data & Innovation
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- Maintain detailed databases of team set-piece performance and opposition analysis
- Use video and data analysis tools to evaluate effectiveness and refine strategies
- Provide key performance insights and metrics to the Sporting Director and senior leadership
- Stay up to date with evolving set-piece innovations across elite football
Additional Information
What can we offer you?
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- 23 days annual leave plus bank holidays
- Complimentary matchday tickets for Men’s and Women’s home fixtures
- Employee Assistance Programme (Help@Hand) — including mental health support, virtual GP access, and more for you and your family
- Enhanced Company Pension Scheme
- Life Assurance cover (2x annual salary)
- Club discounts and offers
- The opportunity to work in a dynamic, collaborative, and professional sporting environment where technology drives progress
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.
Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.