Content Officer in Preston - EFL (English Football League)

About The Role

Post Title: Content Officer

Role status: Full-time, 35 Hours, Permanent

Organisational base: Hybrid (Mix of home working and office based at EFL House Preston)

Reporting to: Senior Broadcast Journalist

Join our dynamic team at the EFL and play a crucial role as a Content Officer. This is an exciting opportunity to contribute to shaping the future of our organisation.

About the Role

The Content Officer will be responsible for the production and publishing of content reflecting the community work of the EFL, its 72 Clubs and their Club Community Organisations (CCOs). The purpose of the role is to generate awareness of the impact the EFL network has on local communities, using innovative storytelling through regular drumbeat content and marquee campaign moments. The role will also support the Content Team with day-to-day EFL output.

Key Responsibilities

The successful candidate will be expected to take responsibility for creation of content for EFL social channels, website and publications, with a specific focus on

Content Production/Publishing

Day-to-day creation and posting of written content to EFL.com telling community stories covering health, wellbeing, employment, education and community cohesion across the EFL, its 72 Clubs and Club Community Organisations (CCOs)
Creation of content to support marquee community moments, such as Week of Action, Community Awards and Impact Report
Creation of content marking key dates, such as world obesity day, world mental health day and national careers week
Generation of social content to support and direct traffic to written stories
Being the point of contact between the EFL Content Team and the EFL in the Community Communications Team to generate story ideas and pool resources for content
Identifying editorially significant stories and creative treatments
Content capture, including filming and interviewing for multi-platform purposes

Engagement and Reporting

Developing relationships with CCOs for story generation and acquisition of resources
Audience engagement - engaging with online audiences to amplify positive conversations around EFL community content
Where relevant, creating reactive website and social media community content around world events and news stories
Liaising with Club and CCO media/social media contacts where relevant to amplify community content
Reporting - providing regular analytics reports to the Senior Broadcast Journalist and Head of Content
Providing support for all EFL content output, including match coverage, football editorial, graphics production and video editing across EFL channels
Support the wider Communications department in other workflows as required

About The Candidate

Individual Criteria

The successful candidate will be able to demonstrate the following knowledge, skills and attributes that apply to the role:

Technical Skills

First-class writing skills, with attention to accuracy
Competency in using a CMS platform for creating web content
Demonstrable experience of creating and posting content on social media channels
Proficiency in engaging new audiences, preferably within a sporting environment
Video and image editing skills
Self-shoot filming skills
Good analytical, reporting and presentation skills

Knowledge & Understanding

A strong understanding of the work of EFL in the Community and Club Community Organisations across the EFL network
A strong understanding of the relationship between football and communities
An understanding of the EFL, its member clubs and CCOs
Understanding or previous experience in a professional sporting environment
Knowledge of English football and the wider football landscape
Flexible approach to working hours, including weekends and evenings

Attributes

Ability to be a self-starter and follow up ideas
Ability to learn and develop quickly
A strong work ethic
Desire and ability to play an active role in a high-performance team, culture and environment
Excellent interpersonal skills and ability to collaborate within a wider team as well as work independently
Ability to prioritise workloads and juggle multiple projects at once
The highest standards of personal integrity
Positive outlook who relishes challenges and proactively looks for solutions

About The Club

Formed in 1888, the English Football League (EFL) is the world’s original and oldest league football competition. With 72 Member Clubs, it is the largest single body of professional Clubs in European football and is responsible for administering and regulating the Sky Bet EFL, Carabao Cup, Bristol Street Motors Trophy and youth and reserve football.

A vital part of sporting life, both in the UK and across the globe, the EFL operates some of the world’s most competitive, popular and successful football competitions, acting as part of the fabric of life for millions of fans.

One of the highest attended league bodies in Europe, EFL Clubs are truly embedded in the hearts of their 72 local communities, spanning the breadth and depth of England and Wales. Away from the matchday, Clubs and Club Community Organisations interact seven days a week, 365 days a year, making a positive contribution to the communities in which they serve.

The EFL offers a unique opportunity to work with some of the UK’s biggest sporting competitions, sponsorship properties and commercial partnerships in the market.

We look for the best people who approach their work with energy, excellence and commitment.

Our employees are crucial to our success and Equality, Diversity and Inclusion are fundamental elements of building our team. Each of us come from different backgrounds and have an array of qualifications, skills and experiences.

The EFL reserves the right to close this post if sufficient applications are received.

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