Job purpose
Lincoln City Football Club is seeking a creative and passionate digital communications executive to lead our online content strategy and execution.
The ideal candidate will have a deep understanding of digital communications, marketing, excellent storytelling skills, and a love for football. This role involves managing the club's digital presence, creating engaging content for our fans, and driving growth across all digital platforms.
Key Responsibilities
- Create, edit, and publish high-quality content across all digital platforms, including the club’s website, social media, email newsletters, and mobile app, that aligns with the club’s brand and marketing goals. Engage with fans through regular posts, live updates, and interactive content.
- Plan and execute content campaigns around key events such as matchdays, player signings, and community events.
- Produce and source content for the Lincoln City FC, Lincoln City Women and Lincoln City Foundation website, social media and CRM marketing. Monitoring social media trends and adjust strategies to maximise engagement.
- Leverage data and insights to optimise communications strategies across all channels, utilising analytics tools to measure the effectiveness of social media campaigns, providing regular performance reports. Also provide analysis to refine content strategies and improve campaign outcomes.
- Showcase a creative and forward-thinking approach, championing new and emerging trends within the industry, with a particular emphasis on innovative initiatives. Expand coverage of emerging trends and initiatives, including esports.
- Manage and grow the club’s social media channels (Instagram, TikTok, LinkedIn, X, Facebook, WhatsApp, Threads etc).
- Aid the senior communications manager and press office in developing and maintaining relationships with local, national, and international media organisations.
- Oversee the production of multimedia content including videos, podcasts, and infographics. Film and edit content for Imps+, YouTube and other official digital media channels.